Motorists over 50 accuse car makers of ignoring their needs

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Car manufacturers have been accused of being ‘out of touch’ with older audiences following a poll of ageing drivers.

Just one per cent stated that they believed the latest cars were designed with their needs in mind, a survey of 6,500 motorists over 50 show. 

The failure to tailor vehicles to the needs of older motorists coincided with the recent plunge in car registrations, which hit a new low ahead of the March plate change, Saga Insurance says. 

What do older motorists want manufacturers to do? Reintroduce ignition keys, CD players, chrome plating, bonnet ornaments and wooden steering wheels, according to the research.

Calls for a comeback: Drivers over the age of 50 have blasted car makers for not designing new models to appeal to them. They want to see features like hood ornaments return

Calls for a comeback: Drivers over the age of 50 have blasted car makers for not designing new models to appeal to them. They want to see features like hood ornaments return

When asked what their top priorities were when it came to buying a new car, there were common themes among over 50s drivers.

Reliability topped the list as the most important factor, with 77 per cent saying it was there number one requirement. This was followed by price and safety.

In contrast, technological features such as lane assist and automatic emergency braking were way down the…



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